This section describes the use of cookies and similar technologies on the website discoverlaguajira.travelIn compliance with the applicable regulations and in order to provide transparency on how and for what purpose we use these tools. By accessing and browsing our site, the user accepts the use of cookies under the conditions detailed below. If the user does not agree to the use of cookies, he/she can disable them or configure his/her preferences by following the instructions in this policy; however, this could affect the functionality of the site.

What are cookies?

Cookies are small information files that are downloaded to the user’s device (computer, smartphone, tablet) when visiting a website. These files make it possible to store and retrieve information about the user’s navigation for various purposes, such as remembering their preferences and settings, facilitating certain functionalities or analyzing the use made of the site.  

Cookies can be own cookies (set by the domain discoverlaguajira.travel) or third-party cookies (set by third-party domains, for example, when integrating external services). In simple terms, cookies help to “remember” the user, either during their visit (session cookies) or on repeated visits (persistent cookies), and help to improve the browsing experience.

It is important to note that, by themselves, most cookies do not contain information that identifies you personally (such as name or email), but only technical and preference data. However, the information collected by some cookies (such as IP address, device identifiers, browsing habits, etc.) could be considered personal data under Colombian law, to the extent that it is or can be associated with a specific user. Therefore, we treat such information as personal data and protect it in accordance with Law 1581 of 2012.

Use of cookies on the Discover La Guajira website

Like many other websites, discoverlaguajira.traveluses cookies to improve the functioning of the site, optimize the user experience and obtain statistical data on the performance of the portal. Cookies allow us, for example, to save certain visitor preferences, maintain user session persistence (if a personalized login is implemented in the future), as well as analyze traffic and usage trends of our content. We ensure that cookies are not used to access sensitive personal information or to perform invasive actions on your device. We do not use cookies for third party commercial profiling purposes or to collect sensitive data.

Specifically, on our Site we may be using the following categories of cookies:

• Necessary or technical cookies: are essential for the basic operation of the site and the provision of services requested by the user. For example, they allow navigation through the pages, access to secure areas, the correct loading of content, or remembering your language preferences. Without these cookies, the site may not function properly.
• Personalization cookies: allow us to remember certain user preferences to provide you with a more personalized experience. For example, they may store your language selection (English, Spanish, etc., if the site is multilingual) or the region from which you are accessing the site, to show you relevant local content.
• Analytics or performance cookies: these cookies collect information about how visitors navigate and use the site, the most visited sections, time spent, possible error messages, etc. We use this information in an aggregated and anonymous form for statistical purposes, which helps us understand how users interact with the portal and thus improve its structure and content. For example, we may use cookies from Google Analytics or other similar analytical tools, which provide us with reports on traffic and user behavior on the site (number of visits, popular pages, general geographic origin of visits, etc.).  
  
  

Although these cookies may capture data such as your IP address or device, Google Analytics (or another vendor) generally anonymizes them by truncating the IP, and we do not obtain data that directly identifies the user. The information collected by these cookies is used for the sole purpose of improving the service we provide. We have configured our analytics systems to be as privacy-friendly as possible, in line with data authority recommendations.

• Functionality and third party cookies: our site may integrate third-party functionality, such as content from social networks (e.g., a feed embedded Instagram feed, a YouTube video, interactive Google Maps, Facebook/Twitter “Share” buttons, etc.). When interacting with these services or viewing such embedded content, third parties may place cookies on your device. These cookies may be used to enable the third party service to function properly or to record your interaction with the content (for example, knowing that you watched a certain video on our Site).

Discover La Guajira does not directly control these third-party cookies, so it is recommended that you review the cookie or privacy policies of each of these providers (Instagram, YouTube, Google Maps, Facebook, etc.) to learn about their practices. However, we endeavor to ensure that any external integration minimizes the collection of personal data. For example, when embedding YouTube videos we may embed them in “privacy-enhanced mode” so that tracking cookies are not enabled until the user plays the video.

Consent to the use of cookies

Please note that in Colombia there is currently no specific law regulating cookies, unlike some foreign legislations; however, the information obtained through cookies that can be associated to an individual is considered personal data and therefore its treatment must follow the guidelines of Law 1581 of 2012. In compliance with this law, on our website:

• We do not install non-essential cookies without your prior consent. Only cookies necessary for the operation of the site are loaded by default.
• We provide clear and detailed information about cookies in this policy, accessible at all times through the link in the footer “Cookies policy” on our site, so that the user can consult its content whenever he/she wishes.
  
  

How to manage or disable cookies

In addition to the consent mechanism described above, you have the ability to control and/or delete cookies manually according to your preferences using your web browser settings. Most browsers offer options to block or delete cookies from specific sites or from all pages you visit.  

Here are the ways to manage cookies in the most common browsers:

• Google Chrome: settings menu > privacy and security > cookies and other site data. Allows you to delete data, block third-party or site-specific cookies, and set exceptions.
• Mozilla Firefox: options menu > privacy and security > section cookies and site data. From there you can manage data, clean specific cookies or set up third party cookie blocking.
• Microsoft Edge: configuration > cookies and site permissions > manage and delete cookies. Allows you to view all stored cookies and delete them, as well as block third party cookies.
• Safari (Apple): preferences > privacy. offers the option to “Block all cookies” and manage website data.
• Opera: configuration > advanced > privacy and security > content configuration > cookies. Allows you to configure cookie blocking and view stored cookies.
  
  

For other browsers or versions, you can consult the browser’s help documentation. You may also be able to install tools or browser extensions that provide granular controls over cookies (e.g., extensions that block tracking cookies). Please note that if you delete or block essential cookies, certain parts of our site may not function properly (for example, it may not remember your session or preferences).

In addition, some third-party cookies used for advertising or analytics offer their own opt-out options. For example, Google Analytics allows you to disable its tracking by installing an add-on in your browser (available at https://tools.google.com/dlpage/gaoptout). In our case, since we use analytics data in aggregate form and not for advertising purposes, it is not strictly necessary for you to do this, but the option is available.

We undertake not to deploy unnecessary cookies or transfer data obtained with cookies to third parties other than those mentioned in this policy without your knowledge. Your choices about cookies may affect only the device and browser you are using; if you use multiple devices or browsers, remember to adjust the settings on each according to your preferences.

Third party cookies

As mentioned, some cookies are managed by external services integrated into our Site. We cannot exercise absolute control over these third party cookies. However, for your convenience we list some of the major third parties that may place cookies through our platform and provide links to their respective policies:

• Google (services such as Analytics, YouTube, Maps): Google Inc. Privacy Policy: https://policies.google.com/privacy. Cookies policy: you can consult the technologies at www.policies.google.com/technologies/cookies. These policies explain Google’s use of cookies in services such as Google Analytics (anonymous analytical data), YouTube (cookies for video playback, language preferences, etc.) and Maps (store user preferences).
• Facebook/Instagram: Meta Platforms, Inc. If we embed Instagram content (owned by Meta) or Like/Share buttons, these platforms may set cookies to recognize their users and measure interactions. See Meta’s Cookie Policy: https://www.facebook.com/policies/cookies/.
• Twitter: in case of displaying Twitter feeds or buttons, cookies may be set for sharing functions. Cookie policy: https://twitter.com/en/privacy.
• Other providers: if we incorporate other tools (e.g., Vimeo for videos, TripAdvisor widgets, etc.), each will have their own cookies and policies, which we will notify if relevant.
  
  

Please note that these third parties may update their policies, so the links provided are for reference only at the time of this writing.

Changes in the cookies policy

As with the general privacy policy, this cookie policy may be updated from time to time to reflect changes in the cookies we use or in applicable legal or technical requirements. We will post any changes in this section of the Site, indicating the date of update. If the changes are significant, we may choose to notify users by means of a notice on the home page or upon re-login (e.g., by re-displaying the cookie banner if new categories requiring consent are added).

The date of the last update of this Cookie Policy is July 2025. We suggest you periodically review this policy to be informed about how and for what purpose cookies are used on Discover La Guajira.